Bader Rutter needed a direct mailer for new business prospects. We were challenged to create something that couldn’t be ignored. Our solution was a typographic puzzle that spoke to all of the good Bader Rutter could bring to their business.

The puzzle was custom-made out of wood with inset magnets to hold the pieces together. The puzzle was shipped inside of a fabric drawstring bag along with instructions and a handwritten note. Additionally, a tag sewn onto the outside of the bag included a CTA and QR code that pointed them to a landing page for more information.

Role: Designer / Art Director